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Email Automation That Meets the Challenges of B2B SaaS

Finally, an email marketing platform built with B2B SaaS in mind. Track customer data as complex as you need. Onboard, engage, and nurture customers and marketing leads — under one roof.

Trusted by founders around the world
The only email tool that understands B2B SaaS data
The only email tool that understands B2B SaaS data

Instantly grasps your data model for users and companies

Supports n:m relationships and roles — for the most complex SaaS businesses

Finally, account-level segmentation
Finally, account-level segmentation

Get a high-level overview of your customer accounts, not just individual users

Stop guessing about teams, and use account-level success metrics

Send powerful email campaigns
Send powerful email campaigns

Trigger campaigns based on what's happening on the company level

Select which users should receive the message

Deliver the message using email or in-app messages

Brian Lovin, founder of Campsite

"Yesterday I switched from Intercom to Userlist for customer comms, onboarding automations, and broadcast emails. Night. And. Day. Every startup/SaaS should switch to Userlist."

Brian Lovin, founder of Campsite

All your SaaS email in one place

User Onboarding

Onboard your users with automated behavior-based campaigns. Deliver the right information at the right time.

Lifecycle Email

Send lifecycle emails based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.

Marketing Email

Manage your marketing emails inside Userlist. Now all your SaaS email is in one place.

In-App Messages

Choose the right channel for each message: deliver via email or in-app messages.

Company Accounts

Manage company accounts, not just individual users. Email users based on what's happening in the company.

Many-to-many relationships

Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships.

Segmentation

Segment both users and companies dynamically based on their behavior data.

User management

See who your users are and what they do in your product. No need to build a custom admin dashboard.

Behavior-Based Campaigns

Trigger automated email campaigns based on what users do (or don’t do) in your product.

Broadcasts

Send one-off broadcasts to make announcements and promote new features.

Activity feeds

See an activity timeline for each user, and get insights into their customer journey.

Designed for privacy

You decide what user data to send. We encourage you to avoid detailed behavior data like pageviews and clicks.

"Integration is a breeze."

Integrate through Segment in a few clicks, or use our libraries for the direct API integration. It's a breeze, as our customers say. See all integrations

"Integration is a breeze."
Ruben Gamez, founder of SignWell

"Userlist has quickly become one of my must-have tools. It's so well designed and focused on SaaS, unlike other bloated products I've used before."

Ruben Gamez, founder of SignWell

Need account-level? You have it.

Track many-to-many relationships

Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships.

Get insights for the whole company

See activity from all users in a single company timeline. No more jumping between profiles.

No more duplicate data

Only send data on the company level, instead of updating each user with the same information. Store your plan information, feature usage, and much more.

Direct API integration

Use our simple HTTP API to push data as JSON. Track user behavior by sending user properties and events. View the integration guide

Instant integration via Segment

Using Segment for your product? The same company groups will be reflected in your Userlist account. Zero development time required.

Use our ready-to-go libraries

We offer libraries for popular frameworks and languages: Ruby, Ruby on Rails, JavaScript, and PHP.

We care about B2B SaaS

That's why these software companies have switched their email to Userlist.

Ruben Gamez (Docsketch)
Ruben Gamez
Docsketch
Derrick Reimer (SavvyCal)
Derrick Reimer
SavvyCal
Justin Jackson (Transistor)
Justin Jackson
Transistor
Alice Coleman (focus booster)
Alice Coleman
focus booster
Michael Koper (Nusii)
Michael Koper
Nusii
Louis Nicholls (SparkLoop)
Louis Nicholls
SparkLoop
Christian Genco (Fileinbox)
Christian Genco
Fileinbox
Corinn Pope (Speckled)
Corinn Pope
Speckled
Andy Hawkes (Loadster)
Andy Hawkes
Loadster
Craig Hewitt (SalesCamp)
Craig Hewitt
SalesCamp
Carlos Hernández (Quaderno)
Carlos Hernández
Quaderno
Stefan Butlin (Testpad)
Stefan Butlin
Testpad
Peter Suhm (Branch)
Peter Suhm
Branch
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
MailPoet
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover
AgentMethods

Book your demo call now

See how Userlist can help your SaaS business acquire and onboard customers. We'll discuss your current setup, integrations, data tracking, segmentation, and your next steps to a successful email marketing setup.