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Email Marketing Automation for SaaS Companies. Done Right.

Finally, an email automation tool tailored to your SaaS needs. Behavior-based campaigns, segmentation, and full support for company accounts. Perfect for SaaS marketing, user onboarding, and lifecycle email.

Trusted by founders around the world

Get your free email planning worksheets

Follow best practices to plan your integration and messages. Join our mailing list below, and we'll send you a free copy of email planning worksheets (12 pages, printable PDF).

All your SaaS email in one place

User Onboarding

Onboard your users with automated behavior-based campaigns. Deliver the right information at the right time.

Lifecycle Messaging

Send lifecycle emails based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.

Marketing Email

Manage your marketing emails inside Userlist, too. Now all your SaaS email is in one place. Coming Soon

Behavior-Based Campaigns

Trigger automated email campaigns based on what users do (or don’t do) in your product.

Broadcasts

Send one-off broadcasts to make announcements and promote new features.

In-App Messages

Choose the right channel for each message: deliver via email or in-app messages.

Company Accounts

Manage company accounts, not just individual users. Email users based on what's happening in the company.

Segmentation

Segment both users and companies dynamically based on their behavior data.

Built-in Templates

Use built-in campaign templates, so that you never have to start from scratch.

Manage companies, not just individual users
Manage companies, not just individual users

Unlike other email automation tools, we support one-to-many and many-to-many relationships between companies and users. Now you can manage and onboard entire teams. Learn more

Send powerful behavior-based campaigns
Send powerful behavior-based campaigns

Contact your users at the best possible moment to help them on their journey. For each message, pick the right channel: email or in-app messages.

Segment your users and companies
Segment your users and companies

Segment your users and companies dynamically based on their behavior data. Trigger automated campaigns when users join or leave a segment.

Plays well with your tools

Userlist integrates in a few clicks with customer data platforms like Segment and Rudderstack. While our Zapier integration connects Userlist with 3000+ other applications.

Plays well with your tools
Michael Thomsen, founder of Agile Extensions

"No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company."

Michael Thomsen, founder of Agile Extensions

All you need to get started

Simple API integration

Send user events and properties into Userlist via our HTTP JSON API (or get started instantly with Segment). View the integration guide

Full-text templates

We provide full-text templates, worksheets & blueprints — so you never have to start from scratch. Easily customize them to fit your product goals.

Love and hand-holding

It’s never a good time to migrate. Setting up your automations can be intimidating, so you’ll get lots of hand-holding and personal advice from the founders.

Trusted by fellow founders

SaaS founders just like you are driving product adoption, collecting feedback, and making their users awesome with Userlist.

Ruben Gamez (Docsketch)
Ruben Gamez
Docsketch
Derrick Reimer (SavvyCal)
Derrick Reimer
SavvyCal
Justin Jackson (Transistor)
Justin Jackson
Transistor
Alice Coleman (focus booster)
Alice Coleman
focus booster
Michael Koper (Nusii)
Michael Koper
Nusii
Louis Nicholls (SparkLoop)
Louis Nicholls
SparkLoop
Christian Genco (Fileinbox)
Christian Genco
Fileinbox
Corinn Pope (Speckled)
Corinn Pope
Speckled
Andy Hawkes (Loadster)
Andy Hawkes
Loadster
Craig Hewitt (SalesCamp)
Craig Hewitt
SalesCamp
Carlos Hernández (Quaderno)
Carlos Hernández
Quaderno
Stefan Butlin (Testpad)
Stefan Butlin
Testpad
Peter Suhm (Branch)
Peter Suhm
Branch
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
MailPoet
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover
AgentMethods

Watch the demo

Get access to the pre-recorded 10-minute demo, and see Userlist in action.