Email Marketing Automation for Product-led Growth
Finally, an email marketing platform built specifically for SaaS. Track customer data as complex as you need. Onboard, engage, and nurture customers and marketing leads — under one roof.
Trusted by founders around the world
Automate your product-led growth
Onboard your users with automated behavior-based campaigns. Activate free users and upsell them to paid plans.
Send lifecycle email and in-app messages based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.
Build your marketing email list using forms and lead nurture campaigns. Use broadcasts for newsletters and announcements.
Create complex visual workflows that reflect customer journeys for different roles and scenarios.
Segment both users and companies dynamically based on their behavior data.
Mix-and-match emails, in-app messages, and integration channels to achieve your marketing goals.
With the split test feature, randomly distribute users into 2-5 different paths to test your hypotheses.
Assign a conversion tracking period and see if the user has reached their goal within that window. Coming soon
For each message, get a detailed report for a specific time period that includes open, click, and unsubscribe rates.
Send newsletters or product updates to your audience. Send targeted broadcasts to invite a segment of users for beta testing or customer research.
Build your marketing email list using signup forms. Use forms for your waiting list, lead magnets, or content upgrades.
Instead of a single unsubscribe link, offer your subscribers layered subscription preferences with topics.
Manage company accounts with many-to-many relationships. Email users based on what's happening in the company.
Notify your team as part of your automation journeys. Let them know about promising trials or churn risk.
Use our integrations and webhooks to trigger actions in your sales CRM or help desk software.
"Yesterday I switched from Intercom to Userlist for customer comms, onboarding automations, and broadcast emails. Night. And. Day. Every startup/SaaS should switch to Userlist."
Orchestrate customer journeys for multiple roles and scenarios using visual workflows
Use advanced logic controllers like Wait Until, Repeat Until, Production Rule, and Teleport
Run A/B split tests with up to 5 paths
Test entire journeys, not just individual messages
Measure performance using conversion goals
Insert new elements as easy as you type with the dynamic composer
Use Markdown shortcuts and reusable snippets
Add images, buttons, blockquotes, and headlines
Style your message by applying a theme of your choice
Use your own custom data model for users and companies
Leverage n:m relationships and roles — for the most complex SaaS businesses
Listen to our happy customers
These SaaS companies are scaling their growth and marketing with Userlist. You could be doing that, too.
"We cut our churn by 25% in three months, which has a big impact on our growth. We did that through a couple messages in Userlist."
"Take my money! Userlist is a game-changer. Almost too easy. The integration was like, write these two lines of code, and then you have this beautiful tool."
"100% recommend Userlist. It's the only tool with the account-user relationship done right. Also, great customer service by very technical people."
"I'm telling everyone about Userlist, still excited about the tool. It's the best spot for me to see what happened. It's literally my user list."
"Our previous solution just didn't feel right. In-app messages, especially in-app broadcasts, are the absolute sweet spot for us."
"Feels like you built this tool exactly for me. It's like using cheat codes for better user onboarding. I banged out three campaigns in about two hours!"
"It's time for the landscape to shift. Moving from Intercom to Userlist has freed up a lot of pressure on the costs side of things."
"The tool is fantastic. The templates are so well thought-out. It literally saved me days compared to creating the emails from scratch."
"Yesterday I switched from Intercom to Userlist. Night. And. Day. Every startup/SaaS should switch to Userlist."
"This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our own email marketing."
"Userlist is data-driven. It's so much better than tag-based automation. Really enjoy the simplicity and attention to detail in the product."
"No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company."
"Integration is a breeze."
Integrate through Segment in a few clicks, or use our libraries for the direct API integration. It's a breeze, as our customers say. See all integrations
"This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our own email marketing."
Need account-level? You have it.
Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships.
Segment companies, not just individual users. Understand your accounts and how they move through their lifecycle.
Trigger workflows based on what happens on the company level, and then decide what team members receive the message (based on their role or use case).
Use our simple HTTP API to push data as JSON. Track user behavior by sending user properties and events. View the integration guide
Using Segment for your product? The same company groups will be reflected in your Userlist account. Zero development time required.
We offer libraries for popular frameworks and languages: Ruby, Ruby on Rails, JavaScript, and PHP.
Book your demo call now
See how Userlist can help your SaaS business acquire and onboard customers. We'll discuss your current setup, integrations, data tracking, segmentation, and your next steps to a successful email marketing setup.