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Email Marketing Automation for SaaS Growth

Userlist is more than just an email marketing platform — we’re your partner in successful implementation. You get proven SaaS frameworks, one-on-one onboarding, and a dedicated support engineer. So you can focus on hitting your growth goals.

Trusted by founders around the world

All you'll ever need for product-led growth

Implement self-serve user onboarding

Onboard your users with automated behavior-based campaigns. Activate free users and upsell them to paid plans.

Send lifecycle communications

Send lifecycle email and in-app messages based on user behavior. Promote upgrades, collect feedback, ask for testimonials or referrals.

Send marketing email

Build your marketing email list using forms and lead nurture campaigns. Use broadcasts for newsletters and announcements.

Build visual workflows

Create complex visual workflows that reflect customer journeys for different roles and scenarios.

Segment your customers

Segment both users and companies dynamically based on their behavior data.

Leverage multiple channels

Mix-and-match emails, in-app messages, and integration channels to achieve your marketing goals.

Run A/B/C tests

With the split test feature, randomly distribute users into 2-5 different paths to test your hypotheses.

Set conversion goals

Assign a conversion tracking period and see if the user has reached their goal within that window.

Measure performance

For each message, get a detailed report for a specific time period that includes open, click, and unsubscribe rates.

Send broadcasts

Send newsletters or product updates to your audience. Send targeted broadcasts to invite a segment of users for beta testing or customer research.

Build your list with forms

Build your marketing email list using signup forms. Use forms for your waiting list, lead magnets, or content upgrades.

Offer subscription preferences

Instead of a single unsubscribe link, offer your subscribers layered subscription preferences with topics.

Implement company-level automation

Manage company accounts with many-to-many relationships. Email users based on what's happening in the company.

Send notifications to your team

Notify your team as part of your automation journeys. Let them know about promising trials or churn risk.

Connect with your tools

Use our integrations and webhooks to trigger actions in your sales CRM or help desk software.

Dennis Field, founder & CEO of Career Sandwich

"We were up and running in less than three days. The customer service has been top notch, the experience is simple, and the power of this platform is remarkable. We're thriving."

Dennis Field, founder & CEO of Career Sandwich

It’s like having a dedicated email marketing team on your side.

Dedicated support engineer

Our support is handled by a dedicated engineer who helps you integrate and troubleshoot any technical issues. Included in all plans, from day one.

Individual onboarding

Every new customer gets a hands-on roadmapping call where we develop your custom tracking plan, segmentation plan, and lifecycle roadmap. You will walk away with a spreadsheet.

Done-for-you services

Don't have time to do things in-house? Pick one of our done-for-you packages. Our team will write your emails and set everything up — so you only have to flip the switch.

SaaS-focused frameworks

We'll take your lifecycle marketing to the next level using a model that's tailored to your SaaS customer journey.

Data audit & cataloging

We'll help optimize your data tracking schema and segmentation, so that you track exactly the right things.

High-volume optimization

As you grow your user base, we'll make sure everything runs smooth, and you keep getting good ROI for every user in the database.

Get going with our frameworks

You don’t have to start from scratch. We’ve helped hundreds of SaaS companies like yours, and developed these these step-by-step frameworks. So you can hit the ground running.

Step 1
Lifecycle Roadmapping

Every new customer goes through a 60-min hands-on roadmapping session. After this call you’ll get your custom email marketing roadmap with segments, campaigns, and data integration plan.

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Step 2
Atomic Emails

For the creative stage, you’ll be using a method called Atomic Emails. It helps you plan and write high-performing email campaigns based on existing resources.

Read the Guide
Create powerful product-led experiences
Create powerful product-led experiences

Orchestrate customer journeys for multiple roles and scenarios using visual workflows

Use advanced logic controllers like Wait Until, Repeat Until, Production Rule, and Teleport

Test, measure, report, iterate, succeed
Test, measure, report, iterate, succeed

Run A/B split tests with up to 5 paths

Test entire journeys, not just individual messages

Measure performance using conversion goals

Create beautiful emails, quickly
Create beautiful emails, quickly

Insert new elements as easy as you type with the dynamic composer

Use Markdown shortcuts and reusable snippets

Add images, buttons, blockquotes, and headlines

Style your message by applying a theme of your choice

No more issues with data integrity
No more issues with data integrity

We'll help you develop your custom data tracking plan

Userlist supports n:m relationships and roles — for the most complex SaaS businesses

Listen to our happy customers

These SaaS companies are scaling their growth and marketing with Userlist. You could be doing that, too.

"Userlist team helped us set up lifecycle campaigns for both of my companies. It was like having an in-house marketing genie guiding the way."

Chris Smith
Chris Smith
Paydirt & InvoiceSherpa

"Userlist has provided a really nice onboarding experience, and continued support is phenomenal. We are very, very grateful."

Marisha Mets
Marisha Mets
SLP Now

"Userlist has the most flexible data model. It's the only tool that can handle n:m relationships between users and companies. And the API is awesome."

Christian Asche
Christian Asche
Coveto.de

"We put off updating our trial onboarding campaign for years. Then we found Userlist. The project went from someday to done in just a few weeks."

Andrew Berkowitz
Andrew Berkowitz
Suggestion Ox

"It's not like other tools don't have support available. But Userlist was so intentional about letting me know I should take advantage of their support. I felt so comfortable learning the system."

Esther-Grace Okonkwo
Esther-Grace Okonkwo
InboxFuel

"The customer service has been top notch, the experience is simple, and the power of this platform is truly remarkable. We’re thriving."

Dennis Field
Dennis Field
Career Sandwich

"We cut our churn by 25% in three months, which has a big impact on our growth. We did that through a couple messages in Userlist."

Aaron Kassover
Aaron Kassover
AgentMethods

"Take my money! Userlist is a game-changer. Almost too easy. The integration was like, write these two lines of code, and then you have this beautiful tool."

Daniel Nalesnik
Daniel Nalesnik
Hack Chinese

"100% recommend Userlist. It's the only tool with the account-user relationship done right. Also, great customer service by very technical people."

Michael Koper
Michael Koper
Nusii

"I'm telling everyone about Userlist, still excited about the tool. It's the best spot for me to see what happened. It's literally my user list."

Peter Suhm
Peter Suhm
Reform

"Our previous solution just didn't feel right. In-app messages, especially in-app broadcasts, are the absolute sweet spot for us."

Alice Coleman
Alice Coleman
focus booster

"Feels like you built this tool exactly for me. It's like using cheat codes for better user onboarding. I banged out three campaigns in about two hours!"

Christian Genco
Christian Genco
Fileinbox

"It's time for the landscape to shift. Moving from Intercom to Userlist has freed up a lot of pressure on the costs side of things."

Baird Hall
Baird Hall
Zubtitle

"The tool is fantastic. The templates are so well thought-out. It literally saved me days compared to creating the emails from scratch."

Aggelos Mouzakitis
Aggelos Mouzakitis
Product-led Academy

"Yesterday I switched from Intercom to Userlist. Night. And. Day. Every startup/SaaS should switch to Userlist."

Brian Lovin
Brian Lovin
Campsite

"This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our email marketing."

Brennan Dunn
Brennan Dunn
RightMessage

"Userlist is data-driven. It's so much better than tag-based automation. Really enjoy the simplicity and attention to detail in the product."

Andy Hawkes
Andy Hawkes
Loadster

"No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company."

Michael Thomsen
Michael Thomsen
Agile Extensions

Need account-level? You have it.

Track many-to-many relationships

Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships.

Leverage account-level segmentation

Segment companies, not just individual users. Understand your accounts and how they move through their lifecycle.

Trigger account-level campaigns

Trigger workflows based on what happens on the company level, and then decide what team members receive the message (based on their role or use case).

Direct API integration

Use our simple HTTP API to push data as JSON. Track user behavior by sending user properties and events. View the integration guide

Instant integration via Segment

Using Segment for your product? The same company groups will be reflected in your Userlist account. Zero development time required.

Use our ready-to-go libraries

We offer libraries for popular frameworks and languages: Ruby, Ruby on Rails, JavaScript, and PHP.

Integration is a breeze

Connect Userlist with your favorite tools. Get clean data from the right sources, so you never have to worry about manual sync again.

Browse integrations catalog
Brian Lovin, founder of Campsite

"Yesterday I switched from Intercom to Userlist for customer comms, onboarding automations, and broadcast emails. Night. And. Day. Every startup/SaaS should switch to Userlist."

Brian Lovin, founder of Campsite

Learn from the thought leaders

We run an industry-leading blog. We dig deep into SaaS email marketing, so that you can hit your growth targets.

View all articles

Book your discovery demo

Let's see how Userlist fits into the bigger picture of your SaaS business. You'll learn about our automation features, integrations, proven lifecycle frameworks, and how we can help you hit your SaaS growth targets.