Customer Success Deserves Great Automation, Too

Reduce the workload for your customer success team with powerful behavior-based automation. Send targeted communications to different user segments.

Core Features

Core platform features

Lifecycle email

Automate onboarding, activation, and retention with perfectly timed lifecycle messages for every customer stage

Marketing email

Send newsletters, announce new features, run promotional campaigns and nurture sequences

Transactional email

Send password reset emails, activity notifications, and billing receipts with transactional email

Segmentation

Create dynamic segments based on behavior and attributes, ensuring every email is highly relevant

Visual workflows

Design automation journeys using visual workflows, with clear branching paths and triggers for every customer scenario

Broadcasts

Reach your entire user base or targeted segments with broadcasts for newsletters, one-off announcements, updates, and product news

Forms

Capture new leads and subscribers with embedded or hosted forms, fully integrated into your workflows

Subscription preferences

Empower users to manage subscription preferences and choose topics they want, reducing unsubscribes

User Management

User management & CRM

Realtime data sync

No more manual updates. Userlist syncs your user data in real-time via API and integrations

Custom dashboard

Customize your user dashboard to quickly view the most important attributes and observe user progress

Importing data

Quickly import user profiles, attributes, and events via CSV or integrations without friction

Exporting data

Effortlessly export customer data for analysis, reporting, or syncing with external tools

Segmentation

Build precise customer segments with real-time updates based on changing behaviors and attributes

Filters

Instantly narrow down your user database with flexible filters to find exactly who you need

External segments

Sync segments from other tools to keep lists aligned across platforms, e.g. Mixpanel or Amplitude

Leads vs customers

Manage both leads and product users for tailored communication throughout their customer journey

Identity resolution

Identify and merge user identities as marketing leads become product users

Deleting users via API

Remove users programmatically to maintain data hygiene and comply with privacy regulations

Auto-pruning inactive users

Create a segment with inactive user criteria, and we’ll set up automatic pruning for you

Omnichannel Workflows

Best-in-class visual workflows

Behavior triggers

Trigger workflows based on what users and companies do (or don’t do) inside your product

Recurring triggers

Start your workflow regularly on a time-based schedule (e.g. monthly reports or weekly reminders)

Anniversary triggers

Trigger workflows for users (or companies) who are celebrating a monthly or annual anniversary

Multiple triggers

Add multiple triggers to the same workflow to create complex journeys

Email messages

Send a classic email message, and personalize it with user, company, and event data

In-app notifications

Send an in-app message inside your web application to onboard and engage users

Internal notes

Send an email to your own team’s address, e.g. sales or support

Updating user, company, or relationship

Modify a property for a user or a company (works much better than tags)

New custom event with event properties

Create a new event in the timeline of the user or company

Webhooks

Use a webhook to trigger your own instruments and send data Coming soon

Firing a Zap

Use our Zapier and Make(/docs/integrations/make/) integrations to enable actions in thousands of other apps

Teleport

Use a Teleport in workflows to advance the user to further locations

Repeat-until cycles

Keep repeating the actions until certain outcome happens

Production systems

Keep cycling through a production system (a set of rules) until a system finds the matching one

A/B/C testing

Randomly split your journeys in up to 5 paths to measure performance

Conversion goals

Measure conversions with custom time windows anywhere in your journeys

Company Accounts

Company-level automation

Company management

Organize users under companies for account-level visibility, perfect for B2B SaaS teams

Company-level segmentation

Enjoy a separate set of segments for your company accounts, based on company-level data

Company-level workflows

Trigger workflows based on account-level events, helping you automate B2B lifecycle communication

User joins or leaves the company

Trigger workflows when user joins or leaves a company down the road, and onboard them with the right messaging

Many-to-many relationships

Our data model reflects the complexity of your SaaS business. Userlist supports properties for users, companies, and relationships

Ready-to-go integration libraries

We offer libraries for popular frameworks and languages: Ruby, Ruby on Rails, JavaScript, and PHP

Matching your Segment groups

Using Segment for your product? The same company structure will be reflected in your Userlist account

Examples

Really, really, really advanced

Let’s geek out. See examples of powerful things you can do in Userlist with customer data, segments, and workflows.

Example 1. Filter users based on complex activity
Example 1. Filter users based on complex activity

Let’s find users on Professional plan

Who performed event album_created at least 10 times during the last 30 days

Only counting gallery type albums with over 100 photos (see API docs for event properties)

Example 2. Segment users based on company criteria
Example 2. Segment users based on company criteria

Let’s create a segment of users who belong to at least 2 companies

While these companies should be paying customers on the Professional plan

And have more than 20 albums in their account

Example 3. Create advanced workflow triggers
Example 3. Create advanced workflow triggers

Let’s trigger a workflow when a company approaches their renewal in 2 weeks

But they have been dormant and haven’t created any albums during the last 11 months

And only send this workflow to admins of such accounts

Example 4. Combine manual and self-serve onboarding
Example 4. Combine manual and self-serve onboarding

Let’s identify high-volume trials in your onboarding flow

Then send an internal note to your CS team to start manual onboarding

Create a custom event in user timeline, indicating that manual onboarding was started

Meanwhile, low-volume users receive a regular email for self-serve onboarding

Testimonials

Listen to our happy customers

These SaaS companies are scaling their growth and marketing with Userlist. You could be doing that, too.

“Userlist team helped us set up lifecycle campaigns for both of my companies. It was like having an in-house marketing genie guiding the way.”

Chris Smith
Chris Smith
Paydirt & InvoiceSherpa

“Userlist has provided a really nice onboarding experience, and continued support is phenomenal. We are very, very grateful.”

Marisha Mets
Marisha Mets
SLP Now

“Userlist has the most flexible data model. It’s the only tool that can handle n:m relationships between users and companies. And the API is awesome.”

Christian Asche
Christian Asche
Coveto.de

“We put off updating our trial onboarding campaign for years. Then we found Userlist. The project went from someday to done in just a few weeks.”

Andrew Berkowitz
Andrew Berkowitz
Suggestion Ox

“It’s not like other tools don’t have support available. But Userlist was so intentional about letting me know I should take advantage of their support. I felt so comfortable learning the system.”

Esther-Grace Okonkwo
Esther-Grace Okonkwo
InboxFuel

“The customer service has been top notch, the experience is simple, and the power of this platform is truly remarkable. We’re thriving.”

Dennis Field
Dennis Field
Career Sandwich

“We cut our churn by 25% in three months, which has a big impact on our growth. We did that through a couple messages in Userlist.”

Aaron Kassover
Aaron Kassover
AgentMethods

“Take my money! Userlist is a game-changer. Almost too easy. The integration was like, write these two lines of code, and then you have this beautiful tool.”

Daniel Nalesnik
Daniel Nalesnik
Hack Chinese

“100% recommend Userlist. It’s the only tool with the account-user relationship done right. Also, great customer service by very technical people.”

Michael Koper
Michael Koper
Nusii

“I’m telling everyone about Userlist, still excited about the tool. It’s the best spot for me to see what happened. It’s literally my user list.”

Peter Suhm
Peter Suhm
Reform

“Our previous solution just didn’t feel right. In-app messages, especially in-app broadcasts, are the absolute sweet spot for us.”

Alice Coleman
Alice Coleman
focus booster

“Feels like you built this tool exactly for me. It’s like using cheat codes for better user onboarding. I banged out three campaigns in about two hours!”

Christian Genco
Christian Genco
Fileinbox

“It’s time for the landscape to shift. Moving from Intercom to Userlist has freed up a lot of pressure on the costs side of things.”

Baird Hall
Baird Hall
Zubtitle

“The tool is fantastic. The templates are so well thought-out. It literally saved me days compared to creating the emails from scratch.”

Aggelos Mouzakitis
Aggelos Mouzakitis
Product-led Academy

“Yesterday I switched from Intercom to Userlist. Night. And. Day. Every startup/SaaS should switch to Userlist.”

Brian Lovin
Brian Lovin
Campsite

“This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our email marketing.”

Brennan Dunn
Brennan Dunn
RightMessage

“Userlist is data-driven. It’s so much better than tag-based automation. Really enjoy the simplicity and attention to detail in the product.”

Andy Hawkes
Andy Hawkes
Loadster

“No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company.”

Michael Thomsen
Michael Thomsen
Agile Extensions
Integrations

Integration is a breeze

Connect Userlist with your favorite tools. Get clean data from the right sources, so you never have to worry about manual sync again.

Book your discovery demo

Let’s see how Userlist fits into the bigger picture of your SaaS business. You’ll learn about our automation features, integrations, proven lifecycle frameworks, and how we can help you hit your SaaS growth targets.