You can now manage company accounts in Userlist 🎉 Learn more

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Warm greetings to the Product-Led friends 👋

Your customer messaging could be much better with very little effort. Just like you, we're bootstrappers by heart and built Userlist to fit your needs. Here's your special deal: get started today using the button below, and get 30% off your first three months.

Ruben Gamez, founder of Docsketch

"I highly recommend Userlist to any SaaS founder who's looking for an easy way to send targeted onboarding messages. Such messages get users to take action."

Ruben Gamez, founder of Docsketch

It’s finally time to improve your user onboarding.

If you’re a SaaS founder, then you know how important it is to encourage new users to convert. Acquiring new users is already challenging, but you’ll need to convert them into paying customers and retain them in order to keep your business healthy.

This is why user onboarding communications are critical to the success of your SaaS business.

You need to be able to send emails and in-app messages to users at the perfect time, every time — based on what your customers are actually doing (or not doing) in the product.

Enter Userlist: easy behavior-based messaging for SaaS founders

Onboard and engage your SaaS users with targeted behavior-based campaigns. Choose the right channel — email or in-app messages — to deliver the right information when your users need it the most.

Trusted by founders around the world
Get context about your users with user profiles
Get context about your users with user profiles

View your user profiles in a simple admin dashboard. Add filters or dive straight into user profiles one by one, where you can see all their events and properties.

Put your onboarding on autopilot
Put your onboarding on autopilot

Sometimes users forget or get distracted. Remind them with event-based emails and in-app messages. Contact your users at the best possible moment to help them on their journey.

Send the perfect message at the perfect time
Send the perfect message at the perfect time

Created automated campaigns based on advanced triggers. Stop sending messages when a goal is achieved. Make your campaigns as simple or sophisticated as you need.

See where users “get stuck” in your product
See where users “get stuck” in your product

Because Userlist is directly connected to your product, you’ll also know which stage of the funnel users get stuck, or don’t advance to the next stage in their journey.

Simple, predictable pricing

A single flexible plan that scales with your business. All features available starting from day one. Perfect for growing your SaaS.

/ month for up to users
  • Unlimited email and in-app messages

  • Unlimited data storage and event tracking

  • Personal support & setup assistance

We'll automatically calculate the lowest possible price based on your total number of users. Need more? Get in touch to discuss your custom Enterprise plan.

All you need to get started

Simple API integration

Send user events and properties into Userlist via our HTTP JSON API (or get started instantly with Segment). View the integration guide

Full-text templates

We provide full-text templates, worksheets & blueprints — so you never have to start from scratch. Easily customize them to fit your product goals.

Love and hand-holding

It’s never a good time to migrate. Setting up your automations can be intimidating, so you’ll get lots of hand-holding and personal advice from the founders.

Trusted by fellow founders

SaaS founders just like you are driving product adoption, collecting feedback, and making their users awesome with Userlist.

Ruben Gamez (Docsketch)
Ruben Gamez
Derrick Reimer (SavvyCal)
Derrick Reimer
Michael Koper (Nusii)
Michael Koper
Alice Coleman (focus booster)
Alice Coleman
focus booster
Craig Hewitt (SalesCamp)
Craig Hewitt
Louis Nicholls (SparkLoop)
Louis Nicholls
Christian Genco (Fileinbox)
Christian Genco
Corinn Pope (Speckled)
Corinn Pope
Andy Hawkes (Loadster)
Andy Hawkes
Jonny Burch (Progression)
Jonny Burch
Carlos Hernández (Quaderno)
Carlos Hernández
Stefan Butlin (Testpad)
Stefan Butlin
Peter Suhm (Branch)
Peter Suhm
Daniel Nalesnik (Hack Chinese)
Daniel Nalesnik
Hack Chinese
Niklas Stephenson (Legal Monster)
Niklas Stephenson
Legal Monster
Michael Thomsen (Agile Extensions)
Michael Thomsen
Agile Extensions
Kim Gjerstad (MailPoet)
Kim Gjerstad
Ben Aldred (Consent Kit)
Ben Aldred
Consent Kit
Segev Hochberg (PPC Protect)
Segev Hochberg
PPC Protect
Aaron Kassover (AgentMethods)
Aaron Kassover

Ready to start onboarding your users and improving your trial-to-paid conversion rates?

Most founders get their Userlist accounts up-and-running in less than two hours. After creating an account and connecting your SaaS via API, you'll be able to choose from our selection of email templates and start sending your first email campaigns in minutes.

Try it free for 14 days. Credit card required. Here’s why we ask for your card.