Conversion Goals: Measure Outcomes That Matter
No third-party tools needed. Track behavior outcomes using the data you already collect. Place a Conversion Goal node anywhere in your workflow, set a time window, and watch the numbers roll in.
View documentation
See how users convert during a certain period. Learn your conversion rates for trials or freemium users. Learn more
Evaluate short-term impact of one message that includes a strong call to action. Learn more
Evaluate performance for each branch in your split tests, including empty test branches. Learn more
Measure conversions at every stage of the journey. Place as many Conversion Goal nodes as you need across your workflows.
Specify and manage all conversion goals in one library, and use them throughout your workflows.
For each node, set a custom conversion window that matches your measurement strategy (short-term or long-term).
Testimonials
Listen to our happy customers
These SaaS companies are scaling their growth and marketing with Userlist. You could be doing that, too.
“Userlist team helped us set up lifecycle campaigns for both of my companies. It was like having an in-house marketing genie guiding the way.”
“Userlist has provided a really nice onboarding experience, and continued support is phenomenal. We are very, very grateful.”
“Userlist has the most flexible data model. It’s the only tool that can handle n:m relationships between users and companies. And the API is awesome.”
“We put off updating our trial onboarding campaign for years. Then we found Userlist. The project went from someday to done in just a few weeks.”
“It’s not like other tools don’t have support available. But Userlist was so intentional about letting me know I should take advantage of their support. I felt so comfortable learning the system.”
“The customer service has been top notch, the experience is simple, and the power of this platform is truly remarkable. We’re thriving.”
“We cut our churn by 25% in three months, which has a big impact on our growth. We did that through a couple messages in Userlist.”
“Take my money! Userlist is a game-changer. Almost too easy. The integration was like, write these two lines of code, and then you have this beautiful tool.”
“100% recommend Userlist. It’s the only tool with the account-user relationship done right. Also, great customer service by very technical people.”
“I’m telling everyone about Userlist, still excited about the tool. It’s the best spot for me to see what happened. It’s literally my user list.”
“Our previous solution just didn’t feel right. In-app messages, especially in-app broadcasts, are the absolute sweet spot for us.”
“Feels like you built this tool exactly for me. It’s like using cheat codes for better user onboarding. I banged out three campaigns in about two hours!”
“It’s time for the landscape to shift. Moving from Intercom to Userlist has freed up a lot of pressure on the costs side of things.”
“The tool is fantastic. The templates are so well thought-out. It literally saved me days compared to creating the emails from scratch.”
“Yesterday I switched from Intercom to Userlist. Night. And. Day. Every startup/SaaS should switch to Userlist.”
“This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our email marketing.”
“Userlist is data-driven. It’s so much better than tag-based automation. Really enjoy the simplicity and attention to detail in the product.”
“No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company.”
Omnichannel Workflows
Don't just “send emails” — build an automation empire
Manipulate data, make your tools play together, and notify customer success or sales. Powered by best-in-class visual workflows.
Send a classic email message, and personalize it with user, company, and event data
Send a message inside your web application to onboard and engage users
Send an email to your own team’s address, e.g. sales or support
Modify a property for a user or a company (works much better than tags)
Create a new event in the timeline of the user or company
Use a webhook to trigger your own instruments and send data Coming soon
Use our Zapier and Make integrations to enable actions in thousands of other apps
Use a Teleport in workflows to advance the user to further locations
Keep repeating the actions until certain outcome happens
Keep cycling through a set of rules until a system finds the matching one
Randomly split your journeys in up to 5 paths to measure performance
Measure conversions with custom time windows anywhere in your journeys
Integrations
Integration is a breeze
Connect Userlist with your favorite tools. Get clean data from the right sources, so you never have to worry about manual sync again.
Book your discovery demo
Let’s see how Userlist fits into the bigger picture of your SaaS business. You’ll learn about our automation features, integrations, proven lifecycle frameworks, and how we can help you hit your SaaS growth targets.