Meet Suggestion Ox, a platform for collecting anonymous employee feedback. As part of a done-for-you project, we used our Atomic Emails method to plan, write, and set up their user onboarding campaign. In this case study you’ll hear how a guided email campaign helped turn an easy-to-use product into one that teams actually roll out and stick with.
The problem: easy to use, hard to roll out
- The product itself is extremely easy to use
- But adoption requires genuine team commitment
- New customers needed help getting their whole team on board
Suggestion Ox makes it simple to collect anonymous feedback from employees. The challenge isn’t the software; it’s the rollout. Getting a team to embrace anonymous feedback takes more than flipping a switch; it needs a clear process and a little momentum to get everyone participating.
Without that guidance, new accounts risked stalling before the product ever had a chance to prove its value.
The solution: a three-step rollout, delivered over email
- A done-for-you user onboarding campaign built with the Atomic Emails method
- Structured around a proven three-step rollout process
- Each email stays “atomic,” focused on one idea and one action
Rather than dropping new users into the product and hoping for the best, we built the onboarding campaign around a field-tested, three-step rollout process and shared it directly in the emails. Each message is focused on a single activity that needs to happen, so customers always know exactly what to do next.
What’s inside the campaign
- A welcome email introducing the rollout process
- Three emails, each dedicated to one step of the rollout
- An email suggesting they invite other team members, a classic move for team-based SaaS
- An email with tips on getting better results from anonymous feedback
- An email about secondary integrations (Slack, MS Teams) that increase satisfaction
The “rollout step” emails are long and descriptive, yet each stays focused on a single activity. That focus is what makes them effective: the reader is never overwhelmed, and every email has a clear job to do.
There’s room for delight, too. One email shares a hidden command in Suggestion Ox’s AI-powered replies that changes the tone of voice to different movie characters. It’s a small, fun detail that’s easy to miss but rewarding to discover.
Want a campaign like this?
We’d love to plan, write, and set up a behavior-based onboarding campaign for your product, too. Learn more about our done-for-you services, or read about the Atomic Emails method we use to build them.
