Moritz Bauer

Moritz Bauer is a digital marketing strategist from Constance, Germany, and the founder of smartminded. He is currently studying business management at the master’s level, runs several small online stores, and publishes articles about selling on Amazon.

Articles by Moritz Bauer

Why SaaS companies should prioritize both customer acquisition and retention

Customer Acquisition vs. Retention: What Should SaaS Companies Focus On?

In this article, we dive into the difference between customer acquisition and customer retention for SaaS, and discuss where your attention — and budget — should go.