Warm greetings to the Product-Led friends 👋

Your customer messaging could be much better with very little effort. Just like you, we’re bootstrappers by heart and built Userlist to fit your needs. Here’s your special deal: get started today using the button below, and get 30% off your first three months.

Ruben Gamez, founder of Docsketch

“I highly recommend Userlist to any SaaS founder who’s looking for an easy way to send targeted onboarding messages. Such messages get users to take action.”

Ruben Gamez, founder of Docsketch

It’s finally time to improve your user onboarding.

If you’re a SaaS founder, then you know how important it is to encourage new users to convert. Acquiring new users is already challenging, but you’ll need to convert them into paying customers and retain them in order to keep your business healthy.

This is why user onboarding communications are critical to the success of your SaaS business.

You need to be able to send emails and in-app messages to users at the perfect time, every time — based on what your customers are actually doing (or not doing) in the product.

Enter Userlist: easy behavior-based messaging for SaaS founders

Onboard and engage your SaaS users with targeted behavior-based campaigns. Choose the right channel — email or in-app messages — to deliver the right information when your users need it the most.

Trusted by founders around the world
Get context about your users with user profiles
Get context about your users with user profiles

View your user profiles in a simple admin dashboard. Add filters or dive straight into user profiles one by one, where you can see all their events and properties.

Put your onboarding on autopilot
Put your onboarding on autopilot

Sometimes users forget or get distracted. Remind them with event-based emails and in-app messages. Contact your users at the best possible moment to help them on their journey.

Send the perfect message at the perfect time
Send the perfect message at the perfect time

Created automated campaigns based on advanced triggers. Stop sending messages when a goal is achieved. Make your campaigns as simple or sophisticated as you need.

See where users “get stuck” in your product
See where users “get stuck” in your product

Because Userlist is directly connected to your product, you’ll also know which stage of the funnel users get stuck, or don’t advance to the next stage in their journey.

Scalable pricing. Boutique-level support for all plans.

Flexible pricing that scales with your business. All features available from day one. Perfect for growing your SaaS.

Choose your plan for up to users
Basic

Marketing and lifecycle email, plus in-app messages and notifications to your team. Now includes company accounts.

[#, #, #, #]/month

/mo for each additional 1,000 users

emails/mo

Segments for users and companies

Broadcasts

60-min Roadmapping Session for new accounts

Professional

Everything in Basic, plus advanced features for building complex workflows and tracking performance.

[#, #, #, #]/month

/mo for each additional 1,000 users

emails/mo

Everything included in Basic

A/B split testing

Advanced workflow features

Advanced integrations

Group training for your team

Enterprise

Exclusive email marketing solution for companies with high-volume sending needs.

Let's talk

Custom message limits

Custom company-level integration

Done-for-you data planning

Dedicated account manager

Monthly review calls

Need a unique email marketing solution for your business? Get in touch to discuss custom pricing.

All you need to get started

Simple API integration

Send user events and properties into Userlist via our HTTP JSON API (or get started instantly with Segment). View the integration guide

Full-text templates

We provide full-text templates, worksheets & blueprints — so you never have to start from scratch. Easily customize them to fit your product goals.

Love and hand-holding

It’s never a good time to migrate. Setting up your automations can be intimidating, so you’ll get lots of hand-holding and personal advice from the founders.

Testimonials

Listen to our happy customers

These SaaS companies are scaling their growth and marketing with Userlist. You could be doing that, too.

“Userlist team helped us set up lifecycle campaigns for both of my companies. It was like having an in-house marketing genie guiding the way.”

Chris Smith
Chris Smith
Paydirt & InvoiceSherpa

“Userlist has provided a really nice onboarding experience, and continued support is phenomenal. We are very, very grateful.”

Marisha Mets
Marisha Mets
SLP Now

“Userlist has the most flexible data model. It’s the only tool that can handle n:m relationships between users and companies. And the API is awesome.”

Christian Asche
Christian Asche
Coveto.de

“We put off updating our trial onboarding campaign for years. Then we found Userlist. The project went from someday to done in just a few weeks.”

Andrew Berkowitz
Andrew Berkowitz
Suggestion Ox

“It’s not like other tools don’t have support available. But Userlist was so intentional about letting me know I should take advantage of their support. I felt so comfortable learning the system.”

Esther-Grace Okonkwo
Esther-Grace Okonkwo
InboxFuel

“The customer service has been top notch, the experience is simple, and the power of this platform is truly remarkable. We’re thriving.”

Dennis Field
Dennis Field
Career Sandwich

“We cut our churn by 25% in three months, which has a big impact on our growth. We did that through a couple messages in Userlist.”

Aaron Kassover
Aaron Kassover
AgentMethods

“Take my money! Userlist is a game-changer. Almost too easy. The integration was like, write these two lines of code, and then you have this beautiful tool.”

Daniel Nalesnik
Daniel Nalesnik
Hack Chinese

“100% recommend Userlist. It’s the only tool with the account-user relationship done right. Also, great customer service by very technical people.”

Michael Koper
Michael Koper
Nusii

“I’m telling everyone about Userlist, still excited about the tool. It’s the best spot for me to see what happened. It’s literally my user list.”

Peter Suhm
Peter Suhm
Reform

“Our previous solution just didn’t feel right. In-app messages, especially in-app broadcasts, are the absolute sweet spot for us.”

Alice Coleman
Alice Coleman
focus booster

“Feels like you built this tool exactly for me. It’s like using cheat codes for better user onboarding. I banged out three campaigns in about two hours!”

Christian Genco
Christian Genco
Fileinbox

“It’s time for the landscape to shift. Moving from Intercom to Userlist has freed up a lot of pressure on the costs side of things.”

Baird Hall
Baird Hall
Zubtitle

“The tool is fantastic. The templates are so well thought-out. It literally saved me days compared to creating the emails from scratch.”

Aggelos Mouzakitis
Aggelos Mouzakitis
Product-led Academy

“Yesterday I switched from Intercom to Userlist. Night. And. Day. Every startup/SaaS should switch to Userlist.”

Brian Lovin
Brian Lovin
Campsite

“This is exactly how workflow builders should work. Excited to see where the team takes this. Excited to use this for our email marketing.”

Brennan Dunn
Brennan Dunn
RightMessage

“Userlist is data-driven. It’s so much better than tag-based automation. Really enjoy the simplicity and attention to detail in the product.”

Andy Hawkes
Andy Hawkes
Loadster

“No other email automation tool supports companies so well. Now I can record a company-level event once, and start a campaign for all users from that company.”

Michael Thomsen
Michael Thomsen
Agile Extensions
Jane Portman
Benedikt Deicke
Mia Sinek

Ready to start onboarding your users and improving your trial-to-paid conversion rates?

Most founders get their Userlist accounts up-and-running in less than two hours. After creating an account and connecting your SaaS via API, you’ll be able to choose from our selection of email templates and start sending your first email campaigns in minutes.

Try it free for 14 days. Credit card required. Here’s why we ask for your card.